C-N社交媒体

卡森-纽曼营销办公室 & 通信 manages several social networking sites as a branding and engagement tool. These offer another marketing tool for visibility and open lines of communication between Carson-Newman, 社区, 未来的学生和家庭，我们的校友和朋友. Social media is a prime storytelling tool as well as allowing the University to share events, educational opportunities and other information that position and advance the University. 由市场部直接管理的网站 & 通讯资料每日更新.

Additionally, 体育运动, 招生 and several student groups, clubs, 等., maintain social networking sites that promote open discussion of topics related to Carson-Newman and its constituents. 市场营销 & 通信 Office is responsible for assisting and providing guidance in this process.

Any social networking site administrator who uses social media as a representative of Carson-Newman (including 教师 and 工作人员 members, 所有俱乐部或组织的成员, 或者学生运动员, 等.)，必须同意遵守以下政策及程序:

1. Any and all University-affiliated social media usage should promote and advance the institution. No social media site or message may in any way hinder the mission of the University – to help our students reach their full potential as educated citizens and worldwide servant-leaders. 主站点管理员 must be employees of Carson-Newman or designated students who are under 教师 or 工作人员 supervision. The primary site administrator must approve all secondary site administrators.
   • 主站点管理员, 那些最终对网站负责的人, 将被识别为每个站点.
   • Secondary site administrators are those who the primary administrator affords administrative access. (例如, each 招生 counselor has administrative access to the 招生 脸谱网 page, but the director of 招生 is ultimately responsible for the page and is therefore considered the primary administrator.)
2. Site administrators must ensure that all material keeps within the framework of Carson-Newman’s mission and its ideals. 内容将尊重卡森-纽曼, 学生, 教师, 工作人员, 校友 and the greater community in both the original post and commentary.
3. The primary site administrator is responsible for the site’s activity, i.e.，如有需要，定期更新内容的准确性和更正. He or she will also monitor site activity frequently and respond as needed to maintain decorum.
4. Carson-Newman and the particular entity (department, 组织, club, 等.) represented must be clearly identified in the username and site title. (例如，推特的名称应该以CN, i开头.e., CNUniversity.)
5. Each proposed site asset (including name, link aliases and images) should be submitted to 市场营销 & 通信, which is charged with policy compliance, branding and social media oversight. 考虑因素包括但不限于:
   • 使用大学的标志和风格.
   • 适当的格式/上传，以确保网站的最佳缩略图版本.
   • 拟议的脸谱网页面需要提交给营销 & 两个图像的通信- (A).)一个180×180像素配置文件标志图像和(B.)封面照片不超过100KB (851×315像素).
6. 每个站点管理员都必须遵守适用的版权法.
7. 所有内容和资产(包括视频，照片，音乐等.) will be available for University marketing or fundraising purposes.
8. 在任何社交网站上发布的内容都是最新的.e.，每周至少更新两次. Individual department heads or advisors may require more frequent updates.
9. 现场建立前, 需要相应部门主管的书面许可, 组织, 顾问或俱乐部赞助人, 以及市场营销 & 通信. 作为负责合规和监督的区域，市场营销 & 通信需要对每个帐户进行完全的管理访问.
10. Anything determined to be in violation of these policies is subject to removal.
11. Any site that regularly violates these terms and conditions may be suspended or terminated.
12. 网站使用卡森-纽曼的名字或标志, 或大学俱乐部的名称或标志, 组织或团队, 哪些是在市场营销之外建立的 & 通信’ purview may be terminated on grounds of trademark violation with the site host (e.g.， 脸谱网, 推特等.).
13. Disregarding these policies and procedures may result in removal of site administrator or termination of site.
14. Site administrators may not share confidential and/or proprietary information about Carson-Newman, 包括学生, 教师 or 工作人员 or anything that violates FERPA or the University’s privacy policy.
15.  Under no circumstance is Carson-Newman liable for legal damages as the result of an employee’s or student designee’s actions associated with a social networking site.
16. If and when contacted by the news media as a Carson-Newman representative, the site administrator must refer the media representative to the director of 市场营销 & 通信.
17.  In addition to abiding by these terms of service and policies and procedures, site administrators must abide by the terms of service of the applicable social media site.
18.  All Carson-Newman employees who also maintain their own personal social media pages must hold the same respect for the University as part of their personal social media posts. All employee personal media pages that refer to Carson-Newman大学 must be respectful of the University, 学生, 教师, 工作人员, 校友 and the greater community in both the original post and commentary.
19.  Carson-Newman reserves the right to change these terms of service and policies and procedures at any time.